In addition to this editorial style guide, NIU uses the AP Stylebook and Webster’s New World College Dictionary. Both are available from the University Libraries.
Various standards must be adhered to in the creation of university communications. Those standards are:
Accessibility Standards (IITAA) – ensures that university websites, information systems and information technologies are accessible to people with disabilities.
Communication Standards for Brand Identity – standards on how NIU wants to sound, look and feel to our various audiences.
Social Media Standards – covers social media policy for employees of NIU.
Video Standards – outlines NIUs video standards and style.
Web Standards – a complete overview of webpage design and maintenance for the NIU website.
The informational Communications Clearinghouse ensures that communications created on behalf of NIU — whether internal, external or for marketing purposes — meet brand, style and formatting requirements prior to their release.
Communication Standards and Institutional Branding
University Marketing
marketing@niu.edu
Logos and Sub-Branding
University Marketing
marketing@niu.edu
Website Design
Web and Internal Communications
webcommunications@niu.edu
Athletic Identity
Athletics Marketing
sportsmarketing@niu.edu