Typography

Typography is an essential element of the NIU brand identity. When used consistently, it unifies messaging and creates familiarity.

While Lucida Bright is used within the NIU logo, it may not be used in text. Use body copy and headline fonts to complement the brandmark — do not attempt to match it.

Use Gotham and Chronicle as the primary typefaces of the NIU brand. In situations where these are not available, use Arial and Times New Roman.

Gotham and Chronicle are licensed, OpenType fonts available from Hoefler & Co. at typography.com. Arial and Times New Roman come standard with Windows- and Macintosh-based
computers.