1.1 Providing the Best Content Possible
NIU's website is the face of NIU, often the first impression visitors have of the university, and we want their experience to be a positive one. We have created the following standards and best practice guidelines to ensure a consistent and unified user experience for our visitors. They are intended to assist any member of the NIU community involved with creating, updating or reviewing an NIU website.
The standards were collaboratively written by members of the NIU web team, approved by the Web Steering Committee and president of the university, and grounded in thorough research of industry standards and best practices for usability and lawful accessibility compliance. The standards are subject to change as laws and university policies evolve.
Our guiding principles for web governance of the niu.edu domain are:
- All pages should be audience-centered (student first) and consistently use the NIU brand.
- All pages should have a content strategy, featuring an intuitive navigation and relevant (audience focused) and current content that is optimized for search engines.