Brand Narrative

Our narrative is the story we want to share.

How do we prove we're committed to delivering on our value proposition? By expressing the tangible key strengths and benefits that make up our narrative. In other words, our narrative is the story we want to tell about ourselves at every opportunity through our voice and visuals.

NIU Benefits NIU Key Strengths
Individual-centered and small-college culture Personal attention/mentoring
Professors who care
Knowledgeable advisors
Welcoming of all cultures
Accessible (affordable and close to home)
Big-university advantages Variety of majors and programs
High academic rankings
Distinguished faculty
Athletic team spirit
Robust social program and activities
Career success Prominent research
Experiential learning
Academic Excellence
Strong internship and job placement programs
Chicago-connected and widely respected
Engaged alumni networks
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