The NIU tagline helps unify us all.

Another component of the NIU brand is our tagline. It distills our value proposition and brand narrative into a memorable phrase that's
meaningful across all departments and colleges.

Tagline - Your Future. Our Focus.

Please note the punctuation. The use of periods gives our tagline more emphasis and an attitude of greater commitment. The tagline may be used as a headline, a sign-off, in copy or in conjunction with the university logo (see pages 17-25 for specific logo usage guidelines).

Do not modify, create or use other taglines for the university or any college or department.

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