1. Communication Standards
  2. Brand Basics
  3. Tagline

Tagline

The NIU tagline helps unify us all.

Another component of the NIU brand is our tagline. It distills our value proposition and brand narrative into a memorable phrase that's
meaningful across all departments and colleges.

Tagline - Your Future. Our Focus.

Please note the punctuation. The use of periods gives our tagline more emphasis and an attitude of greater commitment. The tagline may be used as a headline, a sign-off, in copy or in conjunction with the university logo (see pages 17-25 for specific logo usage guidelines).

Do not modify, create or use other taglines for the university or any college or department.

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