Headlines and Headings

Alignment
Do not center align text or headings.
Headlines for display pieces (posters, etc.)
Display pieces may be formatted in Title Case.
Headlines for NIU Today and press releases
Capitalize the first word and proper nouns in headlines.Exception: First word after a colon is capitalized.

Example:

  • New for fall 2020: Application fee waivers for freshmen
Hyphenation in title case headings
Use lowercase on the second word (i.e., Full-time Job).
Print headings
Print headings are formatted in sentence case (only the first word is capitalized).

Example:

  • Application fee waivers for freshmen applicants available
Punctuation in headlines and headings
Avoid using exclamation points (!).
Web headings
Web headings are formatted in Title Case. In cases where a subheading (H4, H5, etc.) is a complete sentence, it can be formatted in sentence case (only the first word capitalized).

Example:

  • Application Fee Waiver – Freshmen Applicants
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