The NIU value proposition is a brief aspirational statement that clearly describes the value we offer students and why they should choose us over other institutions. This statement is not intended to be used literally in communications. Instead, it is the prevailing thought behind every communication.
Example. A university experience tailored to who I am today and what I will be tomorrow.
A brand's personality represents the characteristics or traits people associate with a brand. For designers and writers, it helps define "the look and feel," or how the brand comes across at a personal and emotional level.
NIU's updated brand personality is made up of three simple words. Supporting phrases and second-tier descriptors help deepen understanding of their meaning.