Our brand voice reinforces our brand personality through the careful use of language. Below are the three brand personality words along with how-tos. See examples.
Personalized
Personalize with student's name whenever possible.
When applicable, include a real person's quote or signature to convey personal, one-on-one communication.
Think of what the student wants or needs — what is the end benefit for them?
Inviting
Look for opportunities to convey inclusiveness.
Use encouraging, aspirational ideas and phrases.
Write from a place of warmth and empathy.
Talk to the student, not at them.
Charged
Choose words that are encouraging and energetic.
When appropriate, use short bursts of encouraging phrases (e.g., let's do this, we're going places, no-limit learning).