Visual Elements

The NIU Institutional Identity

Northern Illinois University's visual identity is established through the appropriate use of the following marks: the university logo, the Huskie athletics logo and the university seal. These elements should be used only in the circumstances and according to the specifications described in this guide. Never recreate or typeset NIU logos. Use only official logo files in communications.

University logoUniversity Logo

The university logo represents NIU as a whole. It's used in all communications (internal and external) and acts as an umbrella identity under which all other NIU identities fall. Download logo files. For assistance, please contact University Marketing at

Huskie Athletics logoHuskie Athletics Logo

The Huskie logo is intended for use on materials related to NIU Athletics programs. For usage permission, contact the NIU Athletics Marketing office at Access Huskie logo standards.

University SealUniversity Seal

The university seal is reserved for use on materials related to the Office of the President, Board of Trustees or university documents of a formal and official nature (e.g., diplomas, certificates, transcripts). Please contact for information on the appropriate use of the university seal.

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