Resources

Clearinghouse Review

To help strengthen the NIU brand and ensure consistency, the Division of Marketing and Communications created the Clearinghouse Review.

Before printing or sending a communication digitally, please submit the communication to the Clearinghouse Review. Please allow three business days for review. Below are some examples of what to submit:

  • Emails
  • Brochures/flyers/mailers
  • Newsletters (online and print)
  • Radio
  • TV
  • Online display ads
  • Videos
  • Social media campaigns

For more information, contact University Marketing at marketing@niu.edu.

Written materials submitted to the Clearinghouse are vetted by University Marketing for adherence to Associated Press (AP) style, conformity to NIU tone and voice, and observance of correct and consistent brand usage.


Marketing Resources

Print Marketing and Advertising

Contact Creative Services at creativeservices@niu.edu if you need help or have questions with print design or the production of print advertising. Postal regulations change frequently, so check with Document Services for mailing requirements. All print marketing and advertising that uses the university brand must be reviewed by the Division of Marketing and Communications through the Clearinghouse Review.

The equal opportunity/affirmative action statement appears at the end of all publications produced by Creative Services. It is required by various state and federal acts of legislation and is referenced in the Federal Title IX Resource Guide under Title IX’s Administrative Requirements, section 2.

The following modified version is used for short publications:

Northern Illinois University is an equal opportunity/affirmative action institution. Printed by authority of the State of Illinois.

Longer versions are available by request from University Marketing at marketing@niu.edu.

Billboards and Outdoor Signage

We have made designated areas of campus available for banner displays. For more information, access the banner-hanging policy or contact Mariano Spizzirri at mspizzirri@niu.edu.


Web Resources

Website Development and Support

The Web Team in Web and Internal Communications supports departments that use the university’s official web templates. The office provides a variety of design, content and technical support, including:

  • Cascade Server help desk support.
  • Cascade Server training.
  • Content and navigation updates.
  • Responsive web design (RWD) conversions.
  • Site assessments and audits.
  • Web analytics reporting and support.
  • NIU Event Calendar support.
  • Web development.

Website Style Guides, Best Practices and Standards 

To improve website design using the latest NIU templates, the Web Communications team has published the NIU Web Standards and Style Guide. Site owners are expected to follow these guidelines so that we may provide a consistent visitor experience across the NIU domain.

Web Support

The Web Team can assist with content and navigation updates to your departmental or office website if it is hosted on Cascade Server. Request updates using the Website Update Request form.


Custom Web Templates and Solutions

The Web Team can provide custom web solutions and templates for a fee — with prior approval from University Marketing. Contact Brian Walk at bwalk@niu.edu.


Custom Web Applications

DoIt Web Services designs and develops custom web applications. For more information, contact webservices@niu.edu.


Additional Web Resources

NIU-branded URL shortener: go.niu.edu

NIU free web-based survey tool: niu.qualtrics.com (use instead of SurveyMonkey)

Contact Us

Communication Standards and Institutional Branding
University Marketing
marketing@niu.edu

Logos and Sub-Branding
University Marketing
marketing@niu.edu

Website Design
Web and Internal Communications
webcommunications@niu.edu

University Letterhead and Business Cards
Document Services
DocumentServices@niu.edu

Athletic Identity
Athletics Marketing
sportsmarketing@niu.edu

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