Resources

Find request forms, how-to guides and policy resources to support your marketing and communications work at NIU. For a full list of what each area does, see Services. Not sure where to start? Email marketing@niu.edu for help.

Guides

How to Promote Your Campus Event

A timeline and checklist for promoting events through Creative Services, the events calendar and social media.

Using AI in Marketing and Communications

How to use AI responsibly in content, images, design and chatbots, and what requires review or disclosure.

Guidelines for Displaying Posters on Campus

Requirements for approval, content and posting posters on campus bulletin boards.

Printing Stationery and Marketing Materials

How to order business cards, letterhead and other printed materials through external vendors.

Ordering Promotional Items

What we supply, what requires approval to purchase and what must be reviewed before you order.

Request Forms

Use these forms to request support, materials and services from University Marketing.

Policies and Standards

Review the policies and standards that govern NIU communications before creating or publishing materials.

Brand and Editorial

Communication Standards for Institutional Brand Identity
Logos, colors, typography and correct use of the NIU identity.
Editorial Style Guide
NIU house style for spelling, capitalization, titles and terminology.
Photography Standards
Guidance on selecting and using photography in NIU materials.
Video Standards and Style Guide (PDF)
Production and branding requirements for NIU video.

Communications and Email

Mass Electronic Communications Policy
Who may send mass email to campus audiences and how it is authorized.
Social Media Policy
Requirements for creating and managing NIU-affiliated social media accounts.
CRM Appropriate Use Agreement
Terms for accessing data and sending communications in Slate.

Web and Accessibility

Web Communications Policy
Responsibilities for content published on niu.edu.
Web Communications Policy for Faculty
Web publishing responsibilities specific to faculty.
Web Standards
Technical and design requirements for NIU websites.
Digital Document Accessibility Compliance
How to make PDFs, Word files and other documents accessible.

Related Resources

Visit Institutional Communications for NIU Newsroom, news releases, photography, videography and social media support.

Contact Us

University Marketing
Still Hall 110
marketing@niu.edu