1. University Marketing
  2. Advertising

Advertising

The advertising team develops strategic, highly targeted campaigns that promote the university and inspire interest and action among prospective students.

We research, conceptualize, produce, place and evaluate all paid media designed to attract a diverse mix of students to NIU, across traditional and digital channels, in state and out. We work with colleagues across campus and within our division to keep brand-building work aligned with recruitment goals, and we watch trends closely so campaigns stay relevant to the audiences we are trying to reach.

What We Manage

Campaign Strategy

  • Building campaign strategy around enrollment goals and audience priorities
  • Setting audience targeting, geography and channel mix
  • Planning campaign timing against the recruitment cycle

Campus Partnership

  • Working with colleges, admissions and program areas to understand goals and audiences
  • Coordinating with recruitment communications so paid and owned channels reinforce each other
  • Advising campus partners on advertising options and what a given budget can achieve

Agency and Vendor Management

  • Directing our media buying partner on placement, negotiation and flighting
  • Briefing creative partners and reviewing concepts against NIU brand standards
  • Managing vendor contracts, insertion orders and campaign budgets

Performance and Reporting

  • Monitoring campaign performance and adjusting spend and targeting in flight
  • Reporting results to campus partners and division leadership
  • Applying what we learn to the next cycle

Working With Us

If your college or unit is considering paid advertising, talk with us before committing budget. We can tell you what is already running for your audience, whether an existing campaign can carry your message and what a given investment is likely to return. Advertising placed outside this process can compete with university campaigns for the same audiences and drive up costs for everyone.

Resources

Contact Us

Advertising
Still Hall 110

Robin Boyko
Director, University Marketing and Brand Management
rboyko@niu.edu

General inquiries: marketing@niu.edu