University Marketing supports the campus community across brand, advertising, creative services, communications, web and CRM. Each area below handles a different kind of work and has its own request process. You can also meet the people behind each area. For guides, forms and policies, see Resources. If you are not sure which area fits your project, email marketing@niu.edu and we will point you to the right team.
Sets NIU's visual identity and brand standards, and reviews materials for brand and style compliance before they reach audiences.
Provides graphic design support for university offices and departments.
Plans and places paid advertising to support NIU recruitment and brand awareness.
Keeps the NIU campus community informed through internal communication channels like NIU Today, announcement emails and more.
Leads strategy, templates and scheduling for NIU's recruitment email and print communications, and supplies NIU-branded promotional items for recruitment events.
Manages NIU's Slate CRM system, including user access, forms, data and security.
Sets web standards and supports departments across NIU in maintaining accessible, on-brand websites.
Ensures NIU's digital content meets accessibility standards for all users.
University Marketing
Still Hall 110
marketing@niu.edu