1. University Marketing
  2. CRM Operations

CRM Operations

The CRM team manages NIU's use of Slate, our constituent relationship management system supporting student recruitment and enrollment. We oversee Slate user access and roles, data and lead imports, form and event creation, system security and the technical infrastructure behind communications to prospective and admitted students.

What We Manage

Access and Security

  • Provisioning and managing Slate user roles and permissions
  • Monitoring system access and conducting regular security audits
  • Managing system integrations and service accounts

Data and Forms

  • Building and maintaining Slate inquiry, application and other forms
  • Managing prospective student lead imports
  • Creating event registration for campus visit programs
  • Maintaining and organizing the constituent database

Communications Infrastructure

  • Maintaining email and text messaging templates and delivery systems
  • Supporting audience segmentation and targeting for outbound communications
  • Ensuring communications systems meet NIU brand and technical standards

Training and Resources

  • Providing Slate training and resources for campus users
  • Maintaining the Slate resource portal
  • Troubleshooting and answering user questions

Strategic Recruitment Communications

We work closely with Strategic Recruitment Communications, which leads the strategy, templates and scheduling behind NIU's email and print communications to prospective and admitted students.

Request CRM Support

To request Slate access, forms, data imports, communications support or other CRM assistance, please fill out the CRM Request Form. All Slate users are expected to follow our CRM Appropriate Use Agreement, which covers appropriate access, data handling and communications practices.

Submit a Request

Resources

Contact Us

CRM Operations
Still Hall 110

Ted Campbell
Associate Director, CRM Operations
tcampbell9@niu.edu

General inquiries: CRMcomms@mail.niu.edu