How to Promote Your Campus Event

Increase participation in your event by promoting it to a wide campus audience through a variety of channels.

Successful events take planning. Allow at least six weeks for design, Clearinghouse review and printing, and start sooner if you can.

Ways to Reach Your Audience

Events Calendar

Events submitted to the NIU events calendar appear from every page on niu.edu and in the NIU Mobile app, and feed the Monday morning announcements and NIU Today emails.

Promotional Materials

Creative Services designs posters, fliers, brochures, programs, digital signs and table tents. Complete the Creative Services request form at least six weeks before your event.

Digital Signage

Video monitors across campus promote upcoming events. Submit yours through the internal distribution request form.

Social Media

Promote through your own departmental accounts. If you do not have one, do not create it. To be considered for NIU's official social channels, email socialmedia@niu.edu.

Before You Promote

Clearinghouse Review: All print and digital communications need review at least three business days before they are due. Creative Services handles this for anything they design for you.
Guidelines for Displaying Posters on Campus: Approval and posting requirements for campus bulletin boards, including removing posters after your event.
Communication Standards for Institutional Brand Identity: Proper use of the NIU logo, tagline and brand basics.

For Student Organizations

Huskie Hub: Student Association-recognized organizations create their events through their organization page.
Chalking Policy: Organizations in good standing and departments may chalk concrete sidewalks with washable nontoxic chalk.

Contact Us

Internal Communications
Still Hall 110

Andrew Pemberton
Assistant Director, Internal Communications and Clearinghouse
apemberton1@niu.edu

Submit a story for NIU Today: niutoday@niu.edu

General inquiries: marketing@niu.edu

Resources