Strategic Recruitment Communications

Strategic Recruitment Communications leads the strategy, templates and scheduling behind NIU's email and print communications to prospective and admitted students. For email communications, we support every Slate population: undergraduate, graduate, online, and colleges and departments across NIU. We also manage NIU's inventory of branded promotional items for student recruitment and campus visit events.

What We Manage

Production and Project Management

  • Developing and maintaining email and print communication templates
  • Routing communications through Clearinghouse brand review and approval
  • Managing team workflows and project tracking through Basecamp

Scheduling and Cadence

  • Coordinating send cadence to prevent audience fatigue and message overlap
  • Managing drip campaign timelines and sequencing
  • Coordinating and scheduling the high school counselor, community college partner and admitted families newsletters

Print and Vendor Management

  • Managing print production timelines and deadlines
  • Managing print vendor relationships and deliverables, including Slate Print

Spanish-Language Communications

  • Developing strategic Spanish-language communications for prospective students and families
  • Creating and translating Spanish-language recruitment content and campaigns
  • Supporting family and community engagement, including Hispanic-Serving Institution (HSI) strategic communications

Promotional Items

We maintain an inventory of NIU-branded promotional items for student recruitment and campus visit events, and supply them at no cost to your department. See Ordering Promotional Items for what we can supply, what requires approval to purchase and what must be reviewed before you order.

Request Items for a Recruitment Event

CRM Operations

We work closely with CRM Operations, which maintains the Slate system, user access, forms, data and security that make these communications possible.

Submit a CRM Request

Resources

Contact Us

Strategic Recruitment Communications
Still Hall 110

Amanda DeSimon
Assistant Director
ahuisman@niu.edu

General inquiries: CRMcomms@mail.niu.edu