Social Media Resources
If you're responsible for managing social media on behalf of NIU it is critical to have a strategy, to know your audience, and to have a plan for creating content that resonates with your audience and helps you achieve the goals you've set for your social accounts. We recommend taking advantage of the social accounts that currently represent NIU, since most social platforms have an algorithm that favors accounts advertising on their platforms.
We do understand that in addition to the two full-time employees who act as administrators for all accounts representing official NIU departments, offices and colleges, student staff are often tapped to help create content. The resources we've identified below can help staff responsible for managing social media at NIU sharpen their strategies and achieve their goals. If you've read through these resources and still have questions, please don't hesitate to reach out to Institutional Communications for help at socialmedia@niu.edu.
Content Calendar
A content calendar is an essential component of your strategy, without a content calendar and a plan, maintaining your social media presence can feel overwhelming. If you have goals for posting a certain number of times to each channel, seeking out and planning content will help you understand if your goals are realistic or if you need to scale back or seek additional help from your department. We utilize the free, web-based project management tool, Airtable to manage our content calendar. We've created a read-only content calendar template for you to review.
You can organize by platform, subject matter and if you scroll to the right you'll see all the features that our team frequently uses. Create your free, Airtable account using your NIU email address. Feel free to share this content calendar with other people running social media in different departments and divisions, they can plan to share your content after you post it to support you and vice versa.
Social Media Best Practices
- Hootsuite's blog is a great resource if you're looking to improve social media strategy for the accounts you manage.
- All content must be accessible according to NIU and state guidelines. Accessible Social is a free resource and educational hub that shares best practices for creating accessible and inclusive social media content.
- Sprout Social maintains an up to date guide on sizing graphics and photos for different social media platforms.
NIU Logo for Social Media Profile Image
It's important for our audience to know which accounts representing NIU are trusted sources. One way to do this is to have a consistent look, and we ask that all colleges, departments and divisions use these logos as their profile image to help their audience recognize them as trusted social media accounts.
Download logos: