Social Media Toolkit
You will be required to enter your NIU login credentials to access the file downloads on this page.
Download a zip file of the social media toolkit which contains:
- Social media quick six, best practices when utilizing social channels for marketing/communications purposes
- NIU social media response protocol
- Written instructions for analytics reporting
- Analytics reporting template
- Facebook pages vs. groups, a guide to deciding which tool is right for you, and how to leverage the NIU "Class of" Facebook groups to share content with current NIU students.
- Deleting inactive accounts, this guide provides platform by platform instructions on how to delete accounts that are inactive or accounts that you no longer have the log-in credentials for.
NIU Logo for Social Media Profile Image
It's important for our audience to know which accounts representing NIU are trusted sources. One way to do this is to have a consistent look, and we ask that all colleges, departments and divisions use these logos as their profile image to help their audience recognize them as trusted social media accounts.
Download logos: