Social Media Toolkit

Download a zip file of the social media toolkit which contains:

  • Social media quick six, best practices when utilizing social channels for marketing/communications purposes
  • NIU social media response protocol
  • Written instructions for analytics reporting
  • Analytics reporting template
  • Facebook pages vs. groups, a guide to deciding which tool is right for you, and how to leverage the NIU "Class of" Facebook groups to share content with current NIU students.
  • Deleting inactive accounts, this guide provides platform by platform instructions on how to delete accounts that are inactive or accounts that you no longer have the log-in credentials for.

Content Calendar

A content calendar is an essential component of your strategy, without a content calendar and a plan, maintaining your social media presence can feel overwhelming. If you have goals for posting a certain number of times to each channel, seeking out and planning content will help you understand if your goals are realistic or if you need to scale back or seek additional help from your department. We utilize the free, web-based project management tool, Airtable to manage our content calendar. We've created a read-only content calendar template for you to review. 

You can organize by platform, subject matter and if you scroll to the right you'll see all the features that our team frequently uses. Create your free, Airtable account using your NIU email address. Feel free to share this content calendar with other people running social media in different departments and divisions, they can plan to share your content after you post it to support you and vice versa.


NIU logo crest

NIU Logo for Social Media Profile Image

It's important for our audience to know which accounts representing NIU are trusted sources. One way to do this is to have a consistent look, and we ask that all colleges, departments and divisions use these logos as their profile image to help their audience recognize them as trusted social media accounts.

Download logos:

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