1. Communication Standards
  2. Visual Elements
  3. Typography
  4. Primary Typeface

Primary Typeface

Gotham is the primary typeface of the NIU brand. Modern, flexible, easy to read, open and inviting, Gotham is suitable for most communications. A wide range of weights and stresses allows for multiple levels of typographic hierarchy, impact and clarity.

Gotham XNarrow is a condensed version of Gotham that is available for use in content-heavy communications.

Primary typeface - Gotham

Alternative Typeface

Due to typeface limitations in some digital applications, Arial is the primary typeface for email, PowerPoint and web communications.