Sport Management
Bachelor of Science

Share the excitement and benefits of sports.

Internships with professional teams, networking with industry leaders, the opportunity to live in a community dedicated to sport and wellness: Studying sport management at NIU is an immersive experience. And it will prepare you for success. Our alumni build careers with professional/collegiate organizations, parks and recreation departments, and more.

I chose to major in sport management because of my love and passion for hockey, and I feel I can best apply my knowledge of the game while working for a professional team.

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What Can I Do With a Sport Management Degree From NIU?

When you graduate, you'll join a network of NIU alumni working for the Chicago Cubs, the White Sox, the Bears and many other professional and intercollegiate teams. Whether your interests lie in marketing, administration or another area, you'll be ready for a strong start in this dynamic field. 

Top skills reported by alumni:

  • Event management
  • Leadership
  • Marketing 
  • Sales
  • Strategic planning

Top fields alumni work in:

  • Arts and entertainment
  • Consumer goods
  • Education
  • Hospitality 
  • Retail

Career Potential for NIU Sport Management Majors

Average mid-career salary:


Top employers include:

  • Chicago Fire FC
  • Chicago Steel (USHL)
  • NIU Athletics 
  • Rockford Icehogs
  • Schaumburg Boomers

Job titles include:

  • Account executive 
  • Brand ambassador
  • Coach
  • Inside sales representative
  • Marketing manager

Source: Steppingblocks, 2023

What to Expect as a Sport Management Major at NIU

Our program emphasizes hands-on learning. You'll complete an internship that aligns with your career goals, go on class trips and hear from accomplished guest speakers. NIU’s NCAA Division I athletics program and proximity to Chicago will enhance your experience. 

Explore sport management courses.

How We’ll Help You Succeed

Apply for free and we’ll automatically consider you for a renewable merit scholarship.

Earn your bachelor’s degree fast with our affordable tuition and fees. Any credit hours you take over 12 are free (per semester).

Prepare to thrive after graduation with personalized support from Career Services.

With our truth-in-tuition policy, you’ll get the same fixed tuition rate for four continuous years, whether you live in Illinois or another state.

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First-year Students

High School GPA

3.0 or higher?

You're guaranteed general NIU admission.


Not considered.

We think your high school GPA is a better predictor of your success.

First-Year Application

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First-Year Application

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Transfer Students


2.0 or higher?

You're guaranteed general NIU admission.


3.0 or higher?

You're guaranteed a
renewable merit scholarship

See how your credits transfer

Apply to NIU as a Transfer Student

See how your credits transfer

Apply to NIU as a Transfer Student

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