Marketing, B.S. Student Learning Outcomes

Student Learning Outcomes and Proposed Methods for Collecting Data (from Assessment Plan)

Understanding of Marketing Concepts: Demonstrate an understanding of the process of planning and executing marketing strategies.
Problem Solving and Critical Thinking: Demonstrate marketing related problem solving skills using qualitative and/or quantitative tools.
Written Communication Skills: Demonstrate the ability to collect, organize, interpret, and coherently present information in written format.
Oral Communication Skills: Demonstrate the ability to collect, organize, interpret, and coherently present information in oral format.
Marketing Metrics: Demonstrate an understanding of key marketing metrics and the ability to effectively use them in analyzing and solving marketing problems.
Work Effectively in Teams: Be able to work effectively with a group of other individuals to accomplish a mutual goal and produce high quality outcomes.
Global Business Environment Knowledge: Demonstrate an understanding of the global forces that shape firms' domestic and global strategies.
Ethical Business Practice Awareness: Demonstrate an awareness of and a personal philosophy toward ethical business practices.

Portfolio (1-8)
Capstone Course (1, 2, 3, 5, 8)
Internship Performance (1-8)
Senior Job Placement Survey (1-5)
Advisory Board (1-8)

AAE updated May 2018

Accreditation, Assessment and Evaluation
Swen Parson 316
aae@niu.edu