Marketing at NIU
Bachelor of Science

Share brand stories and influence consumer choice.

People are becoming more conscious about what they buy. They care about where companies source their materials and labor, as well as their environmental impact. The way consumers interact with brands is also evolving. That's why studying marketing is so important. You'll learn how to guide purchasing decisions, connecting people with brands that share their values.

I am majoring in marketing. I chose this course of study because I love working with people and it’s a career I genuinely enjoy. I'm hoping to land a job on a nonprofit fundraising/marketing team.”
Jess Vandiver of Bartlett, Illinois
Marketing major

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Did You Know?

Area businesses seek out our marketing majors for internships and micro-internships, helping you build your skills and networks.

What Can I Do With a Marketing Degree From NIU?

You'll be prepared for a rewarding career in advertising, marketing research, sales or a related area in an ad agency or company in a range of industries.

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Fast-track Your Graduate Degree

Gain an advantage in the job market with our accelerated B.S. in marketing and M.S. in digital marketing program, which allows you to earn both degrees in just five years.

Other Programs to Consider

Communication studies

Economics

Nonprofit and NGO studies

Career Potential for NIU {{majorGoesHere}} Majors

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What to Expect as a Marketing Major at NIU

You'll build a solid foundation of business knowledge as you gain advanced marketing skills. You can focus on the marketing area that interests you most, including professional sales and digital marketing. Before you graduate, you'll create a portfolio to share with employers.

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