Marketing at NIU
Bachelor of Science
Learn to share brand stories and influence consumer choice.
People are becoming more conscious about what they buy. They care about where companies source their materials and labor, as well as their environmental impact. The way consumers interact with brands is also evolving. That's why studying marketing is so important. You'll learn how to guide people's purchasing decisions, helping them connect with brands that share their values.
Marketing allows me to use my creative side for website and advertisement creation. It also allows me to learn professional business communication skills.
What Can I Do With an Marketing Degree From NIU?
You'll be prepared for a career in advertising, marketing research, sales or a related area in an ad agency or company in a range of industries. Possible job titles include:
- Sales and marketing director
- Public relations agent
- Market research director
- Catalog marketing director
- Marketing manager
Other Programs to Consider
Career Potential for NIU Marketing Majors
Average mid-career salary:
$98,679
Top employers:
- Allstate
- CDW
- JPMorgan Chase & Co.
- Aldi USA
- Sherwin-Williams
Job titles include:
- Account executive
- Account manager
- President
- Owner
- Marketing manager
Source: SteppingBlocks, 2023
What to Expect as a Marketing Major at NIU
You'll build a solid foundation of business knowledge as you gain advanced marketing skills. You can focus on the marketing area that interests you most, including professional sales and digital marketing. Before you graduate, you'll create a portfolio of your most impressive work to share with employers.
Related Websites
How We’ll Help You Succeed
Apply for free and we’ll automatically consider you for a renewable merit scholarship.
Earn your bachelor’s degree fast with our affordable tuition and fees. Any credit hours you take over 12 are free (per semester).
Prepare to thrive after graduation with personalized support from Career Services.
With our truth-in-tuition policy, you’ll get the same fixed tuition rate for four continuous years, whether you live in Illinois or another state.
Apply to NIU
First-year Students
(Freshman)
High School GPA
3.0 or higher?
You're guaranteed general NIU admission.
ACT/SAT SCORES
Not considered.
We think your high school GPA is a better predictor of your success.
Transfer Students
ALL COLLEGES GPA
2.0 or higher?
You're guaranteed general NIU admission.
ALL COLLEGES GPA
3.0 or higher?
You're guaranteed a
renewable merit scholarship.