Marketing at NIU
Bachelor of Science

Share brand stories and influence consumer choice.

People are becoming more conscious about what they buy. They care about where companies source their materials and labor, as well as their environmental impact. The way consumers interact with brands is also evolving. That's why studying marketing is so important. You'll learn how to guide purchasing decisions, connecting people with brands that share their values.

Marketing allows me to use my creative side for website and advertisement creation. It also allows me to learn professional business communication skills.

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What Can I Do With a Marketing Degree From NIU?

You'll be prepared for a rewarding career in advertising, marketing research, sales or a related area in an ad agency or company in a range of industries. 

Top skills reported by alumni:

  • Business development
  • Leadership
  • Marketing strategy
  • Sales management
  • Strategic planning

Top fields alumni work in:

  • Finance
  • Hospitality
  • Information technology
  • Insurance
  • Retail

Career Potential for NIU Marketing Majors

Average mid-career salary:


Top employers include:

  • Aldi USA
  • Allstate
  • AT&T
  • JP Morgan Chase & Co.
  • Sherwin-Williams
  • Target

Job titles include:

  • Account executive
  • Business development manager
  • Marketing manager
  • Owner
  • President
  • Sales representative

Source: Steppingblocks, 2023

What to Expect as a Marketing Major at NIU

You'll build a solid foundation of business knowledge as you gain advanced marketing skills. You can focus on the marketing area that interests you most, including professional sales and digital marketing. Before you graduate, you'll create a portfolio to share with employers.

Explore marketing courses.

How We’ll Help You Succeed

Apply for free and we’ll automatically consider you for a renewable merit scholarship.

Earn your bachelor’s degree fast with our affordable tuition and fees. Any credit hours you take over 12 are free (per semester).

Prepare to thrive after graduation with personalized support from Career Services.

With our truth-in-tuition policy, you’ll get the same fixed tuition rate for four continuous years, whether you live in Illinois or another state.

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First-year Students

High School GPA

3.0 or higher?

You're guaranteed general NIU admission.


Not considered.

We think your high school GPA is a better predictor of your success.

First-Year Application

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First-Year Application

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Transfer Students


2.0 or higher?

You're guaranteed general NIU admission.


3.0 or higher?

You're guaranteed a
renewable merit scholarship

See how your credits transfer

Apply to NIU as a Transfer Student

See how your credits transfer

Apply to NIU as a Transfer Student

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