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Brand Colors

Primary Colors

Our primary brand colors are NIU Red and black. Gray (or silver metallic when applicable) is used as an accent color within both the NIU and Huskie Athletics logos. The formulas for NIU Red, black and gray are shown at right in their various forms for print and web display, as well as for embroidery in soft goods.

NIU Red
Pantone 186
CMYK: 2 / 100 / 85 / 6
sRGB: 200 / 16 / 46
HTML: #C8102E
RA Thread: 5563
Black
CMYK: 0 / 0 / 0 / 100
sRGB: 0 / 0 / 0
HTML: #000000
RA Thread: 5596

Pantone 422
CMYK: 0 / 0 / 0 / 33
sRGB: 165 / 167 / 168
HTML: #A5A7A8
RA Thread: 5783

or Pantone 877 Metallic
CMYK: 0 / 0 / 0 / 33
sRGB: 165 / 167 / 168
HTML: #A5A7A8
RA Thread: 5783

White
CMYK: 0 / 0 / 0 / 0
sRGB: 255 / 255 / 255
HTML: #FFFFFF
RA Thread: 5597

Secondary Colors

In addition to the brand colors of NIU Red, black and gray, a secondary color palette introduces a bright, fresh set of options that are helpful in extending the primary palette. Use these colors to separate information within charts and diagrams.

Pantone 166
CMYK: 0 / 76 / 100 / 0
sRGB: 227 / 82 / 5
HTML: #E35205
Pantone 108
CMYK: 0 / 5 / 98 / 0
sRGB: 254 / 219 / 0
HTML: #FEDB00
Pantone 389
CMYK: 21 / 0 / 85 / 0
sRGB: 208 / 223 / 0
HTML: #D0DF00
Pantone 361
CMYK: 77 / 0 / 100 / 0
sRGB: 67 / 176 / 42
HTML: #43B02A
Pantone 7716
CMYK: 83 / 0 / 40 / 11
sRGB: 0 / 150 / 143
HTML: #00968F
Pantone 2995
CMYK: 83 / 1 / 0 / 0
sRGB: 0 / 169 / 224
HTML: #00A9E0
Pantone 7687
CMYK: 100 / 78 / 0 / 18
sRGB: 29 / 66 / 138
HTML: #1D428A

Color Usage

The following graph depicts the relative ratio of color usage within the NIU color palette.

  • NIU Red, black and white are the foundation of our palette and should be used prominently throughout all communications
  • Gray (silver) is an accent color and can be used to highlight key information
  • Secondary colors should only be used sparingly; they can act as pops of color to help create hierarchy and emphasis, and can be used within graphics and diagrams
  • Always use color purposefully, keeping in mind the proportions shown in the chart below