Strategic Enrollment Management Plan (2019-2023)
Dozens of tactics were completed in the SEM Plan (2019-2023). While many of these tactics were completed with no additional follow-up required, there were many other tactics that, once completed, became our regular, ongoing practice (institutionalized) at NIU.
This summary provides a list of the institutionalized tactics accomplished under the SEM Plan (2019-2023) that have helped — and are continuing to help — NIU achieve our enrollment goals.
Executive Summary – Institutionalized Tactics (PDF)
Refine and reinforce our brand identity to best differentiate NIU to our target markets.
Leverage NIU’s brand and values to attract, retain and engage employees to serve as brand advocates.
Clearly define recruitment targets and create tailored, comprehensive plans to drive action.
Provide enhanced, responsive, and effective scholarship and financial aid options that will attract students and ensure their success.
Clearly define retention and completion goals and create tailored, comprehensive plans to best support the specific needs of our diverse student population.
Clearly identify gaps in academic achievement, and create tailored and comprehensive plans to reduce these gaps.