Strengthen our distinctive identity as a public university that combines educational opportunity with student engagement
Strategies
Refine and reinforce our brand identity to best differentiate NIU to our target markets.
Objective: Increase the financial investment in university marketing and advertising by fiscal year 2020 to stand out in the competitive market.
Objective: Complete a comprehensive brand tracking study by spring 2020 to better understand NIU’s reputation and key branding and enrollment opportunities with key audiences.
Objective: Centralize critical brand activities such as advertising, media buys and graphic design by fall 2019.
Leverage NIU’s brand and values to attract, retain and engage employees to serve as brand advocates.
Objective: Define, articulate and celebrate the diversity of students who we serve, in alignment with NIU’s core values, and incorporate into all recruiting and onboarding activities for all new faculty/staff by spring 2019.
Objective: Increase the number of faculty and staff who complete cultural competency training annually to 25 percent (currently 15 percent annually).