Content and Features for Your Site

It's important for the content of NIU websites to be current, accurate and optimized for the online environment. It should also be geared toward our primary audience, which is primarily current and prospective students.

When planning content for your website, be aware that the communications clearinghouse must approve documents and videos before they're added to a website.


In general, people don't read online content word for word. Instead, they scan webpages for relevant information. To meet this behavior, the text on your website should be concise and easy to scan. You can accomplish this by following the content strategies in Web Standards section 5.1, Content Management.


It may be necessary to upload a document to an NIU website, though converting the document’s content to HTML generally provides a better user experience.  

If you need to upload a document to an NIU website, we recommend providing one of the following: 

  • An accessible Microsoft Office 365 document to be posted online 
  • A PDF to be converted to HTML content and placed online 

As of July 1, 2024, the web team will no longer remediate and/or upload inaccessible PDFs to NIU websites (exceptions may apply). Read more about ending support for PDFs


Documents on the NIU website must be accessible to meet legal requirements and the needs of our audiences. Microsoft O365 programs include tools that check the accessibility of your content. Run the accessibility checker and fix any issues before you submit a document to be uploaded. 

Images and Video

Images and videos can be a powerful way to convey emotion and information on your website.

The NIU image library is a convenient source of professional images for your site. To learn how to use images effectively, refer to Web Standards section 5.9, Images.

Videos can be embedded on NIU webpages. Read more in Web Standards section 5.10, Video

You can inquire about photography and videography services from Institutional Communications.


There are several form-creation tools available to you if you need to add a form to your site. Knowledge-base and/or self-paced training information is available for these tools, which include: 

Include a link to your form in your web update request form. 

As of July 1, 2024, the web team will no longer create, manage or host forms in Formsite. Existing Formsite forms may remain online, but will need to be replaced as page updates are requested. Learn more about this change to online form support.

Website Tools and Examples

These content tools can help improve your website's appearance and usability:

In the News

Contact Us

Web and Internal Communications
Rachel Xidis
Director of Digital Strategy

Back to top