Content and Features for Your Site

It's important for the content of NIU websites to be current, accurate and optimized for the online environment. It should also be geared toward our primary audience, which is primarily current and prospective students.

When planning content for your website, be aware that the communications clearinghouse must approve documents and videos before they're added to a website.


In general, people don't read online content word for word. Instead, they scan webpages for relevant information. To meet this behavior, the text on your website should be concise and easy to scan. You can accomplish this by following the content strategies in Web Standards section 5.1, Content Management.

Images and Video

Images and videos can be a powerful way to convey emotion and information on your website.

The NIU image library is a convenient source of professional images for your site. To learn how to use images effectively, refer to Web Standards section 5.9, Images.

Videos can be embedded on NIU webpages. Read more in Web Standards section 5.10, Video. You may choose to use the latest official NIU video spot on a webpage.

You can inquire about photography and videography services from Institutional Communications.

Website Tools and Examples

These content tools can help improve your website's appearance and usability:

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Web and Internal Communications
Rachel Xidis
Director of Digital Strategy

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