It's important for the content of NIU websites to be current, accurate and optimized for the online environment. It should also be geared toward our primary audience, which is primarily current and prospective students.
When planning content for your website, be aware that the communications clearinghouse must approve documents and videos before they're added to a website.
In general, people don't read online content word for word. Instead, they scan webpages for relevant information. To meet this behavior, the text on your website should be concise and easy to scan. You can accomplish this by following the content strategies in Web Standards section 5.1, Content Management.
Images and videos can be a powerful way to convey emotion and information on your website.
These content tools can help improve your website's appearance and usability: