NIU College of Business
Online M.S. in Digital Marketing
Master AI-enabled marketing strategies for careers in digital marketing leadership.
NIU’s AACSB-accredited online Master of Science (M.S.) in digital marketing prepares you to advance your career, expand your expertise and move into leadership roles in a rapidly evolving field. With convenient eight-week courses, you can complete your master’s degree in digital marketing in as few as 18 months. You’ll build expertise in content strategy, SEO, social media marketing, data analytics, paid media, market research and marketing technology while connecting with accomplished faculty and industry experts.
“I've been able to balance my course load with my family and other responsibilities, thanks to the ease and flexibility of having access to course materials anytime, anywhere.”Patrick Hilliard
M.S. in digital marketing student
Careers After NIU's Online M.S. in Digital Marketing
You’ll gain the strategic and technical expertise employers value in today’s digital marketplace, including how to use AI tools to improve marketing strategy and support data-informed decisions. From SEO and content creation to social media strategy and paid media, you’ll be prepared for high-growth careers such as digital marketing manager, SEO specialist, content strategist and other in-demand digital marketing roles.
For more information on curriculum and course descriptions, visit the Department of Marketing M.S. in digital marketing page.
Admission Requirements for NIU's Online M.S. in Digital Marketing
Admission is competitive. You can apply if you have a bachelor's degree from an accredited U.S. institution or the equivalent from a university outside the U.S.
For full admission requirements and details on how to apply, visit the Department of Marketing M.S. in digital marketing page.
Frequently Asked Questions
Yes! The application process is evaluated from a holistic approach, so no single area eliminates eligibility. You would also be asked to submit an additional statement explaining the lower GPA to Joe Woolford and he will send it to Jaclyn Crawford for consideration when your application is submitted. Previous/current work in a marketing related field also helps in this situation!
The core classes that also act as pre-requisites for the electives are only offered in Spring and Fall. Once you have started the program you can take electives during the Summer semester though.
If there is a subject that you want to explore more outside the classroom, just let Jaclyn Crawford know and there’s a good chance she has someone in her network that she can connect you with. This provides great networking opportunities as well.
Request More Information
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Tuition, Credits and Deadlines
Connect With an Online Student Success Specialist
They'll guide you every step of the way.
Joe Woolford
he/him/his
jwoolford@niu.edu
815-753-4215
Meet with Joe
