Master of Science (M.S.) in Digital Marketing

About the Program

Build your expertise in this rapidly growing field with our flexible online program. It will increase your knowledge of a range of advertising methods and platforms, such as social media marketing, content marketing and email marketing. You’ll also gain skills in areas like analytics, data visualization and marketing research. This program is the first fully online Association to Advance Collegiate Schools of Business (AACSB)-accredited master's degree in digital marketing offered by an Illinois-based university. Study full time or part time and get your degree on your own schedule in as little as 18 months. We offer courses throughout the year in convenient five- and eight-week sessions.

Program Mode of Delivery

Our 100 percent online Master of Science in Digital Marketing program allows you the ability to balance work and family life while earning an advanced degree in this highly in-demand field of business.


The Master of Science in Digital Marketing consists of two phases. Phase One courses are designed to address deficiencies in undergraduate coursework considered to be prerequisite for Phase Two (30 credits) graduate coursework, which focuses on acquiring strategic and digital marketing knowledge and skills.

Students with significant undergraduate coursework in business may be waived from some, or all, of the Phase One requirements.

Phase Two consists of 12 courses. Five courses are required from marketing strategy foundations (15 credit hours), and six courses are required from digital marketing foundations (12-13 credits). Students must complete either a capstone project or a capstone application (3 credits). Students will conclude their program with a capstone experience, allowing for analysis and application of all they have learned.

Applying to the Program

Admission to the Master of Science in digital marketing program is competitive. In addition to the standard requirements for graduate admission to the Graduate School at NIU, the Master of Science—Digital Marketing program has additional requirements for graduate admission.  
The Master of Science—Digital Marketing program requires all degree-seeking applicants to submit the following materials: 
  • A resume
  • A 500-word personal statement answering the following question:
    • In the context of digital marketing, how do you envision the future of the industry, and how do you see yourself contributing to the digital marketing landscape upon completion of your MSDM degree? 
  • Two letters of recommendation from individuals speaking to your ability to be successful in the completion of a graduate-level program at a large, public institution. Your recommenders should be individuals who have a professional or academic relationship with you as the applicant.
Students with insufficient relevant experience in specific business disciplines may need to complete additional Phase One courses.

Start your application now with the NIU Graduate School.


You'll have the opportunity to learn from the same faculty who teach in NIU’s nationally ranked business programs, as well as business practitioners specifically chosen for their expertise in digital marketing.

Why NIU Online?

We know you have responsibilities and commitments. It's just easier if you're able to take classes where you are without the commute. The good news is that with NIU, you're not alone. Your classmates and instructors are available via the same technology that helps deliver your classes. In our classrooms or in your living room, we want you to succeed academically because your future is our focus.

While the MSDM is a fully online program, we have a strong connection with our community. Faculty are eager to engage with students and help foster personal connections and networking. Our online students may not be physically on campus but they receive the support that all Huskies receive. Courses are asynchronous, but faculty and class involvement remains high. Many professors hold office hours and are willing to meet with students regarding class or career advice.

Program Type: Online master's degree
College: College of Business, Department of Marketing
Credits Required: 30 credits
Tuition per Credit: $905.00 (Learn more about tuition and fees)

Request More Information

For applicants residing in the U.S.

Term Deadline
Fall July 15
Spring Dec. 10


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