Reza Rajabi, Ph.D.
Associate Professor
Reza Rajabi teaches courses in data-driven marketing, marketing automation and AI agents, data visualization and sales and sales analytics. His recent research examines interactions among salespeople, organizations and artificial intelligence, with a particular focus on how salespeople and organizations respond when AI fails to meet expectations.
Research Areas
- Sales and sales management
- Sales–AI interaction
- Artificial intelligence in marketing
- Salesforce analytics