Online Master of Science in Digital Marketing

Excel in Digital Marketing, Strategy and Analysis

Become a strategic marketing leader who develops innovative campaigns with our online Master of Science in Digital Marketing program from Northern Illinois University. NIU offers an accelerated path to your master’s degree, enabling you to finish in 18 months by studying full time. Or take classes part time for additional flexibility.

NIU is the only university in Illinois to offer an online M.S. in Digital Marketing program with AACSB accreditation. As a result, you gain a business education that meets the highest standards and instills relevant knowledge and skills, such as harnessing artificial intelligence in digital marketing and making data-driven marketing decisions.

100% online

Affordable
tuition

Study full time
or part time

Graduate in
only 18 months

AACSB
accreditation

Request More Information

Loading...

Stand Out as a Digital Marketing Leader

At a time when marketing is ever-changing to include the latest in virtual reality, artificial intelligence and data analytics, developing digital marketing skills can provide you a competitive edge when searching for in-demand positions with impressive salaries.

Rewarding careers for MSDM graduates (ranked by their median or average salary):

  1. Marketing Manager: $135,030 per year.1
  2. Public Relations Manager: $119,860 per year.2
  3. Creative Director: $100,890 per year.3
  4. Top Executive: $98,980 per year.4
  1. Content Writer: $69,510 per year5.
  2. Market Research Analyst: $63,920 per year6.
  3. Public Relations Specialist: $62,800 per year7.
  4. SEO Marketing Strategist: $57,084 per year8.

Course Design

NIU designed our digital marketing program to focus on cutting-edge tools and best practices for engaging consumers. Our experienced faculty lead small classes to help you develop the expertise to lead digital marketing teams and qualifications for numerous certification exams, including Facebook Blueprint, Google Ads and Tableau. Our courses last five to eight weeks and we offer enrollment options in the spring, summer and fall.

Take online courses delving into these topics and more:

Digital marketing strategy

Digitally selling strategy

Digital marketing and search engine optimization

Digital marketing metrics

Online to Meet Your Goals and Schedule

With NIU’s online programs, you can seek a high-quality degree no matter where you are. While you study online, we’ll provide our support and resources to propel your success and personalize your experience. Collaborate with your classmates and faculty using the same technology that delivers your coursework and use our helpful services available to on-campus students, including dedicated career support even after you graduate, as well as access to NIU libraries and other online resources.

  1. U.S. Bureau of Labor Statistics. Advertising, Promotions, and Marketing Managers: Pay. Retrieved July 12, 2022, from https://www.bls.gov/.
  2. U.S. Bureau of Labor Statistics. Public Relations and Fundraising Managers. Retrieved July 12, 2022, from https://www.bls.gov/.
  3. U.S. Bureau of Labor Statistics. Art Directors. Retrieved July 12, 2022, from https://www.bls.gov/.
  4. U.S. Bureau of Labor Statistics. Top Executives. Retrieved July 12, 2022, from https://www.bls.gov/.
  5. U.S. Bureau of Labor Statistics. Writers and Authors. Retrieved July 12, 2022, from https://www.bls.gov/.
  6. U.S. Bureau of Labor Statistics. Market Research Analysts. Retrieved July 12, 2022, from https://www.bls.gov/.
  7. U.S. Bureau of Labor Statistics. Public Relations Specialists. Retrieved July 12, 2022, from https://www.bls.gov/.
  8. Payscale. Average Search Engine Optimization (SEO) Marketing Strategist Salary. Retrieved July 12, 2022, from https://www.payscale.com/.