Gotham is the primary typeface of the NIU brand. Modern, flexible, easy to read, open and inviting, Gotham is suitable for most communications. A wide range of weights and stresses allows for multiple levels of typographic hierarchy, impact and clarity.
Gotham XNarrow is a condensed version of Gotham that is available for use in content-heavy communications.
Due to typeface limitations in some digital applications, Arial is the primary typeface for email, PowerPoint and web communications.
- Brand Basics
- Brand Voice
- Visual Elements
- Templates and Guidelines