Social Media Toolkit

Download a zip file of the social media toolkit which contains:

  • Social Media Quick Six, best practices when utilizing social channels for marketing/communications purposes 
  • Content Calendar Template
  • Social Media Response Protocol
  • Written instructions for analytics reporting
  • Analytics reporting template
  • Starting a Blog Guide
  • Facebook Pages vs. Groups, a guide to deciding which tool is best for your objectives
  • Digital Communications Matrix, a tool for evaluating which channels to use to target a particular audience
  • Social Media Demographic Data Report, information on different social media channels and audience demographics

NIU logo crest

NIU Logo for Social Media Profile Image

Download a zip file of pre-formatted NIU logo files for all channels including: Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter and YouTube.

Or download individually:

Contact Us

NIU Social Media
Institutional Communications
Still Hall 110 DeKalb, IL 60115

Taylor Hayden
Associate Director of Digital Content

Allison Maurer
Social Media Content Strategist

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