Fortitude (n): strength of mind that enables a person to encounter danger or bear pain or adversity with courage.

Small businesses and nonprofits are the heart of our community. These organizations may be struggling, but they are not alone. 40TUDE Business and 40TUDE Nonprofit are here to help. These collaborations grew out of the needs of local businesses and nonprofits – and they bring together the expertise of NIU faculty and students, local business owners, and experienced marketing and nonprofit professionals.

Learn more about how small businesses and nonprofit organizations in DeKalb County can get affordable professional marketing and support they need while allowing NIU students to apply their classroom skills in a real-world setting.

This project is funded with the help of a grant from the Illinois Board of Higher Education.


I worked with 40TUDE to help my new business create a logo and to help with market research. The team was enthusiastic, knowledgeable, and saved me hours and hours of research. The final product was a detailed, clear and easy to read report highlighting all of the items we discussed. Plus – I LOVE the logo they created for me. So happy I decided to work with 40TUDE, and you will be too! - Kim Perri, Happy Leaf

It has been a true pleasure to team with 40TUDE on an exciting innovation initiative featuring NIU research relating to Covid-19 and exploring potential commercialization pathways. The 40TUDE team jumped in feet first, despite a dynamic and challenging landscape, and provided stellar results. The student support throughout the process was incredible—consummate professionals, extremely well-organized and well-led. I would work with them all again in a heartbeat. - Luke Sebby, Director of Innovation

Contact Us

Jennifer Groce
Director of Community Promotion
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