B.S. in Marketing

About the Program

The NIU Department of Marketing offers upper-division coursework online, giving you the chance to complete your marketing degree without the commute. Earn the same degree as students on campus, taught by the same faculty, with access to the same resources to help you succeed upon graduation.

You'll interact with your peers via online discussion boards and forums. Weekly modules will keep your learning on track but on your schedule. We offer online students individual career counseling, job placement support and access to an advisor to assist with course selection and degree completion.

Program Mode of Delivery

Upper-division coursework is online.


Eight-week online courses give you the flexibility to earn your bachelor's degree in an in-demand industry while also working full or part time. Course topics include: principles of marketing, business communications, sales and management. You can even select an area of study in interactive marketing, international marketing or professional sales.

Information about specific course requirements can be found in the NIU course catalog.

Applying to the Program

You must satisfy the business core requirements prior to enrolling in our upper-level marketing coursework.

If you're a transfer student, you're encouraged to complete the lower-division core requirements at your community college prior to transfer. Learn about transferring credits.

Start your transfer application now.


Visit the Department of Marketing faculty and staff directory to learn more about the professionals who will help you gain valuable knowledge in the field.

Why NIU Online?

We know you have responsibilities and commitments. It's just easier if you're able to take classes where you are without the commute. The good news is that with NIU, you're not alone. Your classmates and instructors are available via the same technology that helps deliver your classes. In our classrooms or in your living room, we want you to succeed academically because your future is our focus.

Program Type: Online bachelor's degree completion
College: College of Business, Department of Marketing
Credits Required: 70-74, at least 42 of which can be taken online
Tuition per Credit: $360.80 (Learn more about tuition and fees)

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Application Deadlines

Term Deadline
Fall August 1
Summer May 15
Spring  December 1


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