Any video or motion graphics posted on niu.edu, YouTube or any social media channel representing Northern Illinois University should identify the university at the beginning of each segment by using the branded introduction created by the Creative Services’ Video Production team (top right).
If a person is interviewed on camera, they should be clearly identified in the video using the lower-third name key (middle right). Each video should end with the branded closing slide (bottom right).
By law, video captioning is required for all NIU videos shared on the web for public consumption and for any web-based video used for educational purposes and to which an individual with a hearing (or relevant) disability needs access. This requires a text copy of the audio portion of the video.
The Video Production team can answer any questions and assist in all aspects of video production. Contact Taylor Hayden at firstname.lastname@example.org or 815-753-8427. View the complete Northern Illinois University Video Standards and Style Guide (pdf).
- Brand Basics
- Brand Voice
- Visual Elements
- Templates and Guidelines