1.1 Providing the Best Content Possible
NIU’s website is the face of NIU, often the first impression visitors have of the university, and we want their experience to be a positive one. To help provide a positive user-experience, we have the following standards and best practice guidelines in place to assist you and to ensure a consistent and unified user experience for our visitors. The standards were collaboratively written by members of the NIU Web Team, approved by the Web Steering Committee and president of the university and grounded in thorough research of industry standards and best practices for usability and lawful accessibility compliance.
Our guiding principles for web governance of the niu.edu domain are:
- All pages should be audience-centered (student first) and consistently use the NIU brand.
- All pages should have a content strategy, featuring an intuitive navigation and relevant (audience focused) and current content that is optimized for search engines.