NIU Branding

2.1 NIU Brand Standards

To present a consistent, unified image and reinforce NIU’s branding and marketing initiatives, all division, college, school, department and special information web properties must clearly identify their relationship with the university.

All web properties must adhere to NIU’s Communication Standards for Institutional Brand Identity.

2.2 Use of NIU Logos and Trademarks

Huskie Athletics
Figure 1. NIU Logo

All NIU websites should include the following elements, which are included in NIU’s standard templates:

  • The NIU logo, implemented according to the university’s graphic standards.
  • The logo must link back to the NIU homepage (niu.edu).
  • Copyright information as follows: © 2xxx Board of Trustees of Northern Illinois University. All rights reserved.
  • The full name of the university – Northern Illinois University – must appear somewhere on every web page.

Use of the Huskie Athletics logo on sites other than niuhuskies.com is prohibited without written consent from Intercollegiate Athletics, or its designee.

No university trademarks may be altered or manipulated in any way or merged with or placed directly against any other logo.

2.3 Use of Third-Party Advertising and Logos

As a .edu domain, third-party advertising is prohibited on NIU’s website. Only Enrollment Management, Marketing and Communications may grant an exception.

Event sponsorship logos are permitted after being cleared by Enrollment Management, Marketing and Communications and must be taken down once the event/sponsorship has ended. A third-party logo must be supplied by the sponsor and must be a high-quality image. Low quality or unofficial logos will be removed.

If a partnership exists between a third-party and NIU, a link (not a logo) may be placed on the NIU website. If the partnership is terminated, the link must be removed.

If the use of a third-party logo is required for contractual or accreditation purposes, contact the Web Team at webcommunications@niu.edu for assistance in placing them on your site.

Contact Us

For more information about web support and development, contact: 

Holly Nicholson
Still Hall 110
815-753-6692
hnicholson@niu.edu