The Web User’s “Bill of Rights”
- The right to know what features to expect from page to page
- The right to know how these features will appear
- The right to know where to find these features
- The right to know how to operate each feature to achieve their goal
- Protection from confusion over unknown design elements
- Protection from missing important features caused by non-standard design elements
- Protection from nasty surprises, such as the inability to get back to the home page
These rights increase the user’s sense of mastery over the website, increase their ability to get things done and increase their overall satisfaction with the experience.
