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Enrollment Management Strategic Planning

The summer months of 2011 brought a comprehensive and intentional planning process to a close and the 2012-2016 Enrollment Management Strategic Plan to life.  This pivotal document will continue to shape our institution for years to come, and will guide the work of the Division and the broader University Community as we attract, recruit, and engage a diverse and talented student body. The Enrollment Management Strategic Plan also reinforces the Vision 2020 imperative set forth by President Peters.

The Plan embodies the cross-campus collaboration of numerous faculty members, staff, and other key stakeholders who dedicated many hours to the process and provided invaluable perspective.  Specifically, the Plan was brought to life through the time and commitment of five planning groups.  The groups and their goals are listed below:

Recruitment: To identify, recruit, and enroll a student body that meets the enrollment target of 25,400 for Northern Illinois University

Retention: To enhance student learning and success in an effort to improve undergraduate persistence, retention, and graduation rates, further contributing to the enrollment target

Institutional Facilities & Capacities Management: To develop a facility and capacity management model to support the enrollment target of 25,400 students and credit-hour production of 625,000

Marketing & Branding: To achieve branding prominence and position Northern Illinois University as a premier regional institution

Strategic Enrollment Target & Budget Forecasting: To develop 5-year enrollment targets that include student profile, recruitment, retention, credit-hour production, and graduation rates in an effort to position Northern Illinois University as the premier public research university in the Midwest

Highlights of the Plan include new and revitalized recruitment and retention initiatives; commitment to enhancing our academic infrastructure; and aligning University marketing efforts with outreach to prospective students.  Most significant is the identification of specific enrollment targets that are aggressive, yet achievable, and that will help the University as a whole sustain its educational and personnel obligations to the region.