Since retiring from NIU in 1999-2000, Bill is a consultant for Knowledge Networks, Inc., with a new senior fellowship. He is responsible for working with academic, government, and non-profit clients to help them design projects that use the KN KnowledgePanel and KnowledgePanel Latino. In 2000, he worked with the Bureau of the Census and the University of Pennsylvania's Annenberg School of Public Policy on two large national projects for Knowledge Networks.
Dr. McCready is currently involved in developing partnerships with academic and government research offices to utilize the national Knowledge Networks capabilities in a variety of applications. He has worked in the survey research field for more than 45 years, both as the first Program Director at NORC at the University of Chicago and more recently as Director of the Public Opinion Lab at NIU and as a member of the NIU Sociology Department. While at NIU he directed the CDC-funded Illinois BRFSS as well as projects for the Ford Foundation, the Smithsonian Institution, NIAAA, and McDonald's Corporation and is a past member the National Academy of Science's Committee for a National Urban Policy.