Northern Illinois University

Rural Health

Market Analysis

Community Needs and Market Analysis

Meeting your community’s needs means gaining the insight necessary to make sure you are servicing all constituencies. Rural Health Resource Services has a long history of crafting customized surveys to pinpoint and assess community needs and target the best ways to meet those needs in the future.

Using market research and analysis RHRS will analyze current health care service usage patterns based on 5-7 year periods and compare trends, identifying

  • Opportunities to increase market share in existing services
  • Service needs projections and usage over time
  • Future market opportunities and market niches for new services over the short and long-term
  • Impact of major issues upon your organization