Coca-Cola vs. Pepsi: History of and Advertising Influence on American Consumer Culture

Coca-Cola vs. Pepsi installation Fall 2009

The 2009 Curatorial Practice class organized Coca-Cola vs. Pepsi: History of and Advertising Influence on American Consumer Culture as an effort to enlighten visitors about general advertising backgrounds and tactics used by both the Coca-Cola and Pepsi companies to promote their products to a mass audience. By focusing on the products of these two companies, the widest possible audience is addressed, as the familiarity of this rivalry is pervasive in American culture.

Coca-Cola vs. Pepsi Opening The opening reception of the exhibition also included a blind-taste test of Coca-Cola and Pepsi products that showed participants the discrepancies between preconceived notions stemming from the effects of advertising and actual taste of the products. The results of the experiment found that though some people immediately distinguished which product they preferred, even prior to tasting, most found it hard to distinguish which brand of beverage they had originally stated preference for. Additionally, the majority of participants chose the taste of Coca-Cola over the taste of Pepsi.