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The university's new logo works hand-in-hand with its new “Learning Today, Leading Tomorrow” tagline. The trademarked logo is the visual component of NIU’s communications efforts to strategically convey a consistent institutional identity.

The Graphic Standards for Institutional Brand Identity guide includes rules for colors, fonts, spacing and sizing, use with the “Learning Today, Leading Tomorrow” tagline and sub-branding for the new NIU Institutional logo.

Beginning Aug. 15, 2012, the university will require all units to use the new logo exclusively. Meanwhile, effective immediately, NIU Document Services will print only the new logo on all new jobs, including re-orders of previous print jobs. Stationery can be ordered through the online storefront. Call (815) 753-1692 or e-mail itsdocuments@niu.edu for more information.