Based on our seven key branding concepts, the Branding and Marketing Committee developed the following positioning statement:
A public university recognized for high levels of research and community service, NIU delivers an unparalleled student-centered experience. Nationally distinguished faculty provide personal attention and hands-on learning opportunities, transforming dreams into reality. Students benefit from NIU's dynamic Division I collegiate setting and vast array of academic and extracurricular offerings. The university, its students and graduates are major contributors to the vibrancy of the world-class City of Chicago and surrounding communities.