This year, the Marketing and Branding Committee has been working to identify a new university logo to convey a unified and consistent institutional visual identity.

The logo development process was open to all graphic designers on campus. The designers group reviewed more than 75 logo concepts and forwarded the top 25 to the Marketing and Branding Committee for further consideration. At the same time, the committee engaged the services of an outside consultant to develop additional logo concepts.

The committee has narrowed the choices down to two - one from the consultant and the other from an NIU designer. The NIU Public Opinion Lab is conducting a formal survey and focus groups with key stakeholders. An informal web survey is also being conducted to solicit feedback on the two logo concepts.

Presidential SealThe new logo will replace the last official logo, the "Centennial Logo," as well as the NIU Wordmark. This process DOES NOT affect the Huskie Athletics logo or the University Seal (left), which is reserved for use on materials related to the Office of the President, Board of Trustees, or university documents of a formal and official nature, i.e. diplomas, certificates, transcripts).