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Key Brand Attributes

Based on more than a year’s worth of study, opinion-gathering, and assessment of individual aspirations for our university, we have distilled many ideas into seven key concepts:

  • Transformation / Empowerment

  • Over 225,000 alumni intricately woven within the fabric of Chicago and communities throughout northern Illinois 

  • Personal attention from caring faculty

  • Comprehensive offerings, both inside and outside the classroom

  • Nationally-prominent faculty and programs

  • Emphasis on experiential learning

  • Division I Collegiate Athletics

  • Proximity to Chicago

Effective branding is, first and foremost, the art of differentiation.

What is it about NIU that is different, better, and distinctive?

What advantages does the NIU brand offer?

And how can we describe the unique character of our institution in a way that is both concise and memorable?