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Northern Illinois University

Northern Illinois University

Marketing

Marketing Major at NIU

check markAcademic Quality

  • Our Professional Sales Program is among the nation's best, providing sales training on par with leading corporate sales training programs.
  • NIU is one of the few universities to offer state-of-the art studies in the dynamic field of Interactive Marketing.
  • Barsema Hall, the College of Business home, is an amazing facility filled with corporate-level technology such as specialized labs for marketing research and sales training.

check markHands-on Learning

  • You'll learn by experience via case studies, internships, job shadowing, guest speakers, study abroad, company visits, role plays, student organizations, competitions, extensive use of technology, and networking with alumni. Classroom technology includes Twitter, blogs, and Blackboard.
  • Students do real-world consulting projects for employers such as Wal-Mart, McDonald's Corporation, Caterpillar, and The Bradford Group in the Experiential Learning Center.

check markFantastic Faculty

  • We emphasize faculty-student interaction. Faculty members with professional business experience teach all of our courses and spend many hours outside of the classroom individually mentoring students. 
  • Faculty frequently network with businesses and NIU alumni, helping to create internships and professional employment opportunities. 
  • Our faculty research global marketing, branding, sales management, interactive marketing, and much more, bringing cutting-edge knowledge into your classes. 

check markAwesome Outcomes - Your Future Success

  • Recent NIU marketing graduates are hired by companies that include ADP, The Bradford Group, Eli Lilly, GE Healthcare, McKesson Pharmaceutical, Northwestern Mutual, Sherwin Williams, Standard Register, and Target Corporation.
  • Job titles of recent NIU marketing graduates include Sales Analyst, Regional Sales Manager, Product Development Specialist, Marketing Consultant, Account Executive, and National Event Director. 
  • Graduates of the sales program enjoy a 90-plus percent placement rate, get promoted more quickly, and stay longer with their employers.
  • Meet the Firm Night connects marketing students with potential employers for internships and permanent positions.

check markNIU Value - Count on it

  • The NIU College of Business is accredited as one of the top business schools worldwide and is nationally ranked by BusinessWeek and U.S. News and World Report.
  • You'll get a relevant, hands-on marketing education from professors with professional business experience who make student interaction a top priority.
  • Our close ties to the Chicago area business community provide world-class educational and employment opportunities.